Instagram Reels are devised to connect with audiences and showcase your creativity. It is valuable for business promotion or to launch a new product launch. It can showcase an upcoming event or enhance interaction with your audience. Instagram reels are a proven way to grow your viewership.
If you have the knack for creating Instagram content, you can establish your brand for better engagement with your audience. However, you can buy Instagram reels views for a better engagement rate on your quality content with perfect time duration.
Yet the question remains – what is the perfect time duration for any Instagram reel? This article will look at the most appropriate time length for Instagram reels for effective engagement.
What is Instagram Reel Length Limit?
The first query that strikes our mind is about the limit. Even when trying to find the optimal duration, we must know the maximum limit that Instagram Reel can make. There have been several changes in the past years. During the launch year in 2020, the limit was set to 15 seconds. Later it was revised to 30 seconds.
The following year in 2021, the limit was extended to one minute after taking feedback from Instagram communities worldwide. The latest news is that after taking revised feedback, Instagram has extended the duration limit to 90 seconds for Instagram Reels.
The announcement was made on the Instagram channel in June 2023 that the time duration is extended to 90 seconds. In addition, Instagram also revealed some other updates related to adding polls option, emoji slider, and the creation of new templates and quizzes.
The new features give you the option to vary your Instagram Reel length. You can set your reel length to a max of 90 seconds, choose 60 seconds, 30 seconds, or a minimum size of 15 seconds. Here are the steps to set your Instagram reel length.
How to Set Up Appropriate Length of Instagram Reels
Having seen the various options for Instagram Reel length, we will see how to optimize it. The Instagram Reel length can be set to 15 seconds, 30 seconds, 60 seconds, or 90 seconds. Here are the steps to incorporate it.
- Begin with opening your Instagram account profile. Go to the top right corner of the mobile screen and find the + button on the Instagram home tab or your profile.
- On clicking it, you will get a few options. Choose the ‘Reel’ option from the drop-down menu. The icon will guide you to the Reel creation tool.
- Fund the timer icon on the left side of the screen. It will have 15 displayed on it. Click it.
- As you click the timer icon, a pop-up window will display different options of 90, 60, 30, and 15.
- These are the timer options available for your Instagram Reel length.
- Select the desired option for your Reel and get going.
How Long Should Instagram Reel Be?
Whenever Creators make an Instagram video, its length exceeds the available options. Time is essential, and you must ensure every clip in your Reel is worth your audience’s attention. The Reel formatting can be optimized according to your audiences’ behavior, needs, and priority.
The duration of the clip is dependent on the type of content. A good example is a clip where you want to answer your audience’s query. Such Instagram Reel will have a greater length than other content. If we go by a general thumb rule that can be applied to all Reels, the perfect size is considered between 10 to 15 seconds.
Instagram Reels are short-form video format content developed to counter TikTok’s popularity. If you want an excellent engagement ratio, have shorter videos with less than 15 seconds in duration. The optimal length of any Tik Tok video is an average of 20 seconds. Most videos in this range have gone viral. So, make engaging videos with a shorter duration of less than 15 seconds, and the chances are maximum for it to go viral.
Instagram Reel Ideas that Work.
Creativity has no limits and bondages. However, we have a few great ideas to experiment with Instagram Reels.
1. Showcase Favorite Products.
Business owners can effectively use Instagram Reels to showcase their favorite products. Survey your audience and pick the most appreciated product. Use it effectively to launch a new product or what your customers say about your products.
2. Generate Quick Tip.
If customers are not accustomed to your product, generate a short Instagram Reel on how to use it. If you are a food blogger, generate quick tips for cooking. In addition, the trick can be used by most entrepreneurs according to their niche.
3. Try Time Lapse.
The time-lapse theme can vary from changing landscape to time or even an everyday transformation in the gym. Although it takes time and effort to make a great time-lapse video, it is worth it.
4. Funny Reaction Videos.
Funny videos work well. It is a great Instagram Reel idea if you can capture some funny moment or a hilarious reaction. Find someone worth reacting to and get going.
5. Behind The Scenes.
If some of your products are making waves or your Instagram post is a hit, make a sequel with behind-the-scenes clips. Most artists are trying it out and gaining much-needed attention.
Conclusion
One of the most adaptable ways to increase Instagram engagement is by employing Instagram Reels for the audience. Any optimized, well-created, and well-edited reel is a perfect shot to get attention. Instagram reels are most suitable if made with an optimal run time of less than 15 seconds. It keeps your audience engaged and has excellent chances of going viral and getting more Instagram followers.
